CV

Professional Summary

My objective is to deliver dynamic and results-driven communication solutions. With a strong passion for emerging media and storytelling, I possess exceptional skills in leading multi-channel teams to build brand awareness and thought leadership. I am seeking opportunities to utilize my expertise in communication and community engagement to drive positive change. Read more here.

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Experience:

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Communications Director
(Full-time, 2021 · Current)

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• Led a comprehensive transformation of the Communication Department, resulting in enhanced operational efficiency and strategic alignment with district objectives.

• Overhauled the strategic communication framework by reconstructing operational processes and realigning job roles, leading to improved workflow and collaboration among team members.

• Developed and implemented a Communication Plan, integrating data analysis and strategic initiatives to enhance audience engagement and brand communication.

• Implemented digital and social media advancements, including specialized roles such as Social Media Specialist, resulting in increased online presence and engagement.

• Revitalized the district website through user-centric design and content strategy, resulting in improved user experience and increased website traffic.

• Led strategic marketing initiatives, including enrollment and recruitment campaigns, leveraging advanced tools and vendor partnerships to achieve targeted outcomes.

• Enhanced crisis communication preparedness through proactive planning and training, ensuring resilient and consistent messaging during critical incidents.

• Evaluated program impact and results through comprehensive data analysis, identifying areas for improvement and optimizing communication strategies for maximum effectiveness.

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 Team Leadership
 Data Analysis   

 Creative  Direction

 Strategic Planning (MARCOMM)  

 Brand Management 

 Digital & Social Media 
Script & Speech Writing   

 News & Event Coverage 

 Web & Video Production 

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Work History

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Communications Director

Spring Branch Independent School District

Full-time, 2021 · Current
 

Assistant Director, Creative Services

Spring Branch Independent School District

Full-time, 2019 · 2021

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Communication Coordinator

Spring Branch Independent School District

Full-time, 2015 · 2019

 

Webmaster

Spring Branch Independent School District

Full-time, 2009 · 2015

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Education

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University of Houston

Bachelor of Fine Arts (BFA)

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Contact me

melissawiland@icloud.com

mwiland@hotmail.com
 

 

 

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