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Literacy Campaign
Project type
Marketing
Date
2024
Program website
Kinder Booklet
Grade 1 Booklet
Grade 2 Booklet
Grade 3 Booklet
Grade 4 Booklet
The Literacy Campaign is a recent marketing project aimed at promoting and improving literacy.
Objective: Promote awareness and adoption of the K-4 Parent Resource Toolkit among parents, educators and stakeholders in Louisiana to enhance literacy education.
Key Messages:
Educational Excellence: "Enhancing your child's literacy journey with state-aligned, expert-designed resources."
Ease of Access: "Empower your child's learning with simple, hands-on tools accessible via QR code and phone."
Comprehensive Support: "Supporting classroom instruction with activities that help students soar alongside Percy the Pelican."
Engagement and Fun: "Learning made fun and engaging with Percy the Pelican, your child's literacy companion."